I think it’s fair to say that we live in a world of information. It’s everywhere and we are surrounded by it wherever we go. It’s on our phones, on our computers at work and at home, in advertising, in the media; and with mobile technology we can literally access it instantly, anytime and anywhere we need it.
Here at Mango, and as consumers in general we are noticing a shift in the way information is communicated. Thankfully for us PR types, there is still a place for the good old press release, but visual communication is becoming more and more popular. Enter the infographic.
An infographic, for anyone who isn’t familiar, is essentially a graphic, or image that displays and explains information quickly and clearly in an eye-catching way. They break down data, helping an audience make sense of complex information.
Interestingly, infographics have been around since before the internet. Wikipedia even claims that the first examples can be traced back to prehistoric times as paintings found on the walls of caves.
I saw an interesting infographic last week, and funnily enough it was all about…infographics! It stated that the reason we like this method of communication as consumers, is because we have become ‘visually wired’.
If you think about it, their popularity has increased with the rise of social media, and that is probably because we have come to expect information in an instant. Twitter and Facebook, for example, enable us to do this in bite-size, digestible chunks, and the infographic follows suite.
We live in a busy world, where people don’t always have time to ready pages of text in order to find the information they are looking for. And even if we do have time, lines and lines of text will never engage us like an image does; I’m of course not speaking for everyone here, but generally speaking.
More and more businesses are using infographics as part of their marketing campaigns and as a consumer I personally think they’re great. There are of course some situations, where reading through text is necessary and unavoidable, but in many cases we need information quickly and whether you like them or not, infographics make it easy!
Another great thing about infographics is the fact that they are so ‘sharable’! They lend themselves to social media are the perfect tool for boosting a viral campaign. Why not give it a go?!
Do you prefer text or images? Let us know by commenting below, or tweeting us @Mango_Marketing!